Valher Media, Author at CaseFuel https://casefuel.legalmarketingfast.com/author/valhermedia/ Ignite your practice with case files on command Tue, 24 Nov 2020 11:57:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 Are you ready to take your law practice to the next level? The CaseFuel podcast brings top experts from the world of attorney marketing, advertising, SEO and practice management to give you the tools you need to ignite your practice. Valher Media, Author at CaseFuel clean episodic Valher Media, Author at CaseFuel jan@casefuel.com jan@casefuel.com (Valher Media, Author at CaseFuel) Law Firm Marketing, Strategy, and Practice Management to Ignite your Growth Valher Media, Author at CaseFuel https://casefuel.legalmarketingfast.com/wp-content/uploads/powerpress/Untitled_design_(1).png https://casefuel.legalmarketingfast.com How to Make the Holiday Months Your Biggest of the Year https://casefuel.legalmarketingfast.com/how-to-make-the-holiday-months-your-biggest-of-the-year/ Tue, 24 Nov 2020 12:00:34 +0000 http://casefuel.com/?p=545 In this week’s podcast, I’ll explain why you should keep your doors open while everyone else is taking a break. We’ll also cover some tactics that you can use to make the season worth your while.

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It’s the most wonderful time of the year, isn’t it?

Thanksgiving, Christmas, NYE are on the horizon. The weather is colder, people are merrier and businesses are taking advantage of the season by taking some time off.

After all, holidays are usually a time when there’s less client intake, downturns usually happen, and incomes shrink.

Business owners think it’s probably not a great time to do business. So they hit “pause”.

But I’m here to tell you that’s not the case. 

The holidays can be your shining opportunity to make it big this year. I’ll tell you why you shouldn’t hit pause on your business this holiday season.

In this week’s podcast, I’ll explain why you should keep your doors open while everyone else is taking a break. We’ll also cover some tactics that you can use to make the season worth your while.

We’ll be talking about:

    1. What’s with the holiday season [00:28]
    2. Looking further back [01:15]
    3. The mentality of seven figure businesses [01:53]
    4. Why you should keep your doors open during holidays [03:38]
    5. A little bit of tactics of getting the goal line of these deals [04:53] 
    6. Putting all these things together [09:53]

About Our Host:

Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

The post How to Make the Holiday Months Your Biggest of the Year appeared first on CaseFuel.

]]> Are You a Monopoly or a Commodity? Playing Against Competition (and How to Avoid It) https://casefuel.legalmarketingfast.com/are-you-a-monopoly-or-a-commodity-playing-against-competition-and-how-to-avoid-it/ Tue, 10 Nov 2020 12:00:47 +0000 http://casefuel.com/?p=538 In today’s episode, we will talk about the importance of acknowledging the fact that every service provider is part of a large competition. We will also discuss the presence of game theory in the process of raking in clients and how a certain way of thinking is going to affect our overall approach towards a possible client.

The post Are You a Monopoly or a Commodity? Playing Against Competition (and How to Avoid It) appeared first on CaseFuel.

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Game theory is fundamental in the field of economics as it keeps track of how players or elements interact with one another in particular situations. This model is also extremely useful in consumer services.

In today’s episode, we will talk about the importance of acknowledging the fact that every service provider is part of a large competition. We will also discuss the presence of game theory in the process of raking in clients and how a certain way of thinking is going to affect our overall approach towards a possible client.

Intrigued about how an economic concept fits right into growing the network of a law firm? Listen to today’s episode now.

We’ll be talking about:

    1. An auction in consumer services [00:58]
    2. Consumers are the auctioneers [02:15]
    3. Acknowledge that you are in a game [04:26]
    4. How to stand out in the field [07:14]

About Our Host:

Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

The post Are You a Monopoly or a Commodity? Playing Against Competition (and How to Avoid It) appeared first on CaseFuel.

]]> How to Charge What You’re Worth With Value Based Pricing https://casefuel.legalmarketingfast.com/how-to-charge-what-youre-worth-with-value-based-pricing/ Tue, 27 Oct 2020 14:29:20 +0000 http://casefuel.com/?p=531 Today, I’ll talk about how to frame situations and perspectives properly, especially when it comes to providing the right value for your legal services. Also, we’ll go into the details on why it is not a wise decision to fixate your value on your hours. People pay you for your expertise and not specifically your hours.

The post How to Charge What You’re Worth With Value Based Pricing appeared first on CaseFuel.

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Most service providers, especially up and coming lawyers have difficulty ranging the fees for their services because of a particular toxic mindset. This mindset traps an individual into thinking that their worth is always tied down to the amount of effort they pour into it. However, that kind of thinking needs to end.
Today, I’ll talk about how to frame situations and perspectives properly, especially when it comes to providing the right value for your legal services. Also, we’ll go into the details on why it is not a wise decision to fixate your value on your hours. People pay you for your expertise and not specifically your hours.
If you are still in the dark and can’t decide on the worth of your services, listen to this episode today!

We’ll be talking about:

  1. Eye-opening conversation with a prospect [00:41]
  2. Toxic belief system [01:22]
  3. Value based pricing [02:08]
  4. Value is not dictated by the hours [04:14]
  5. Focus more on the value, not on the input [05:21]
  6. Learn to communicate the value effectively [07:15]

About Our Host:

Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

The post How to Charge What You’re Worth With Value Based Pricing appeared first on CaseFuel.

]]> Building a Fully Automated Law Practice with Jonathan N. Feniak https://casefuel.legalmarketingfast.com/building-a-fully-automated-law-practice-with-jonathan-n-feniak/ Tue, 20 Oct 2020 12:00:46 +0000 http://casefuel.com/?p=524 Today, we’ll learn about how you can scale your practice by automating your process with Partner of Colorado Online Attorney and Cloud Peak Law Group, Jonathan N. Feniak. We’ll also talk about what you can do to avoid the tricky trap of scope creep.

The post Building a Fully Automated Law Practice with Jonathan N. Feniak appeared first on CaseFuel.

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Is it really possible to run a fully automated, fully remote law practice without compromising some of its most important aspects?

Lawyers need to be good at building rapport with their clients, and that’s easy when you get to meet clients face-to-face. But building rapport and trying to win clients over the phone is a different story. In this day and age, plus given the situation we are in right now, most people would rather do transactions at home without the need to commute and becoming fully automated may just be what your practice needs. You might be surprised to find out how much traction you can gain by doing so!

Today, we’ll learn about how you can scale your practice by automating your process with Partner of Colorado Online Attorney and Cloud Peak Law Group, Jonathan N. Feniak. We’ll also talk about what you can do to avoid the tricky trap of scope creep.

Let’s take a deep dive into going virtual with your law practice. Tune in to this episode now!

We’ll be talking about:

  1. The nitty-gritty of Colorado Online Attorney, PLLC [00:44]
  2. Why they chose to tap into registered agent services [02:44]
  3. Ranking high in the search results without paying for it [07:49]
  4. How to become a price leader and avoid scope creep [12:56]
  5. Fully automating their process to improve client intake [19:22]
  6. What the customer experience looks like in that client intake process [23:27]
  7. Do you have to be a rainmaker to work in a fully automated environment? [29:37]
  8. What’s next for Colorado Online Attorney, PLLC [34:08]
  9. Who can reach out to Jonathan [38:33]

About Our Guest:

Jonathan N. Feniak is a Partner at Cloud Law Peak Group and its subsidiary, Colorado Online Attorney. He has a wide array of experiences including corporations, estate planning, limited partnerships, real estate, etc. Based in Denver, Colorado, he has also co-founded the Colorado Investment Group which has been in business for more than 11 years.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

The post Building a Fully Automated Law Practice with Jonathan N. Feniak appeared first on CaseFuel.

]]> Listener Mail: What Should You Say When a Prospect Only Asks You for Your Price? https://casefuel.legalmarketingfast.com/listener-mail-what-should-you-say-when-a-prospect-only-asks-you-for-your-price/ Tue, 13 Oct 2020 12:00:29 +0000 http://casefuel.com/?p=516 Today is a special episode as I answer a question from one of our listeners that many may have been thinking about but few really know how to address: dealing with price shoppers. In this episode, you’ll learn what to say to your prospects and how to say it that will set your practice apart from the rest of the competition.

The post Listener Mail: What Should You Say When a Prospect Only Asks You for Your Price? appeared first on CaseFuel.

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Every law firm gets prospects who call and ask us how much you offer for your service and then disappear without a trace. As confusing as it is, we can’t help but ask ourselves, “Is there any way these calls can be anything but a waste of time??”

It’s tough to keep answering phone calls from price shoppers and not get anything from them. But by framing the right questions, you’ll be getting those prospects to open up to you in no time.

Today is a special episode as I answer a question from one of our listeners that many may have been thinking about but few really know how to address: dealing with price shoppers. In this episode, you’ll learn what to say to your prospects and how to say it that will set your practice apart from the rest of the competition.

Capture and convert that cold lead by tuning in to this episode!

We’ll be talking about:

  1. The first step to do when dealing with price shoppers [02:04]
  2. Why consumers and prospects price shop [02:59]
  3. A great way to differentiate is to bank on empathy [06:31]
  4. How to handle your prospect’s price objections [08:31]
  5. Asking questions to qualify, recommend, and empathize [11:39]

Price Objection Handling Script:

“So I’ll give you a classic attorney answer and say, it depends. Ultimately, we really want to get the right plan for the right person. So, do you mind if I ask you a few questions about your situation so I can let you know what I think would be the best for you?

Do you own a house or property? Do you have any minor children? Are you married? Do you have a second marriage? Do you have any children from a prior marriage? Are you self-employed? Or do you own a business?”

About Our Host:

Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

The post Listener Mail: What Should You Say When a Prospect Only Asks You for Your Price? appeared first on CaseFuel.

]]> How to Become a Content Creation Machine with Russell Knight https://casefuel.legalmarketingfast.com/how-to-become-a-content-creation-machine-with-russell-knight/ Tue, 06 Oct 2020 12:00:08 +0000 http://casefuel.com/?p=510 Russell Knight from RDK Legal shares with us how he was able to top the family law search results in both Chicago and Florida. We’ll also be hearing his interesting story about how he got into the practice and what catapulted him into the success story that he is today.

The post How to Become a Content Creation Machine with Russell Knight appeared first on CaseFuel.

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In today’s legal industry where everyone else seems to be doing the same thing to gain traction in the market, what else can you do to stand out and outperform your competitors?

Nowadays, law firms make use of traditional lead generation methods to gain more clients. They either tap into lead generation services, reach their audiences through paid advertising, or get referrals from friends, families, and previous clients. However, if every other attorney in the next mile is doing exactly the same thing as you, chances are, you’ll either perform in exactly the same way as small law firms or perform poorly when big practices are present in the area.

Did you know that you can do something differently to be well-known in the community?

Russell Knight from RDK Legal shares with us how he was able to top the family law search results in both Chicago and Florida. We’ll also be hearing his interesting story about how he got into the practice and what catapulted him into the success story that he is today.

Choose to be different today than be part of the normal tomorrow.

We’ll be talking about:

  1. Why Russell got into law and content creation [00:45]
  2. Dominating the family law online market [03:51]
  3. Experimenting with social media marketing [05:10]
  4. Russell’s process in content creation [07:01]
  5. Russell’s average number of clients per week [09:49]
  6. Maximizing semantic keyword research to appear on top of the search results [12:08]
  7. The power of backlinks in increasing website traffic [15:55]
  8. Exploring alternative content marketing [17:38]
  9. Can multilingualism help you serve different markets with the same strategy? [19:18]
  10. The role of writing in honing critical thinking skills [21:25]
  11. How to outdo do your competitors in content marketing [24:19]
  12. Russell’s advice to other lawyers on content creation [25:31]

About Our Guest:

Starting his journey as a computer programmer, Russell Knight found his calling in family law. Working in a small law firm, he decided to move away from it and start his own practice, becoming a premier firm in the Chicago area specializing in family law, divorce, child support, and child custody. Continuing to grow his business for the next decade, he had extended his practice all the way to Naples, Florida. He also writes legal content twice a week and enjoys researching family law topics in both Chicago and Florida.

You can get in touch with Russel through his email.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

The post How to Become a Content Creation Machine with Russell Knight appeared first on CaseFuel.

]]> When Problems Don’t Stop Coming In Your Law Firm https://casefuel.legalmarketingfast.com/when-problems-dont-stop-coming-in-your-law-firm/ Tue, 29 Sep 2020 12:00:32 +0000 http://casefuel.com/?p=504 A life without problems is simply time moving forward. You can either let those problems cripple you, or use it to your advantage. And today, that's what we're here to discuss as we talk about problems your law firm may encounter and more!

The post When Problems Don’t Stop Coming In Your Law Firm appeared first on CaseFuel.

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Is enhancing your marketing campaign all it takes to solve your client intake issues?

A lot of attorneys subscribe to the idea that marketing is the panacea to any lead conversion issues their firms may meet. But when they set their plans into motion, they unearth problems they never knew they had in the first place! Alarming, it may be, but is it a bad thing? Or a good thing?

A life without problems is simply time moving forward. You can either let those problems cripple you, or use it to your advantage. And today, that’s what we’re here to discuss as we talk about problems your law firm may encounter and more!

If you’re interested in taking a mindset shift around your law firm’s problems, then grab your pens and take notes as you tune in to this episode!

We’ll be talking about:

  1. Is it okay for clients to run into problems when they start? [00:28]
  2. Most problems clients have stem from client intake [02:53]
  3. There’s always a “next problem,” but they get more lucrative to solve [04:04]
  4. Getting signed clients is a step-by-step process that has to be well-thought-of [05:26]
  5. Why don’t we see more practices earning 7 figures and up? [07:19]
  6. Know that the problems are out there, expect that they’re coming [08:32]

About Our Host:

Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

The post When Problems Don’t Stop Coming In Your Law Firm appeared first on CaseFuel.

]]> Adding 13 Employees in the Pandemic with Elise Buie https://casefuel.legalmarketingfast.com/adding-13-employees-in-the-pandemic-with-elise-buie/ Tue, 22 Sep 2020 12:00:11 +0000 http://casefuel.com/?p=498 We’ll find out today as Elise Buie, Founder of Elise Buie Family Law Group, shares with us how her big shift into the remote workspace in 2015 made a compounding effect on her practice 5 years later.

The post Adding 13 Employees in the Pandemic with Elise Buie appeared first on CaseFuel.

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Like most other businesses, law firms did not see the pandemic coming. Many law practices were forced to cut back on expenses, leaving so many paralegals, associates, and other legal professionals  jobless. With everything that’s going on, growing your business sometimes sounds all too hopeless!

While increasing your employee headcount amidst a pandemic sounds counterintuitive, some enterprising practice owners have been able to use it as an opportunity to scale. So what can you do to ensure your practice’s growth even in the heat of a global crisis?

We’ll find out today as Elise Buie, Founder of Elise Buie Family Law Group, shares with us how her big shift into the remote workspace in 2015 made a compounding effect on her practice 5 years later. We also talk about the importance of getting the right people to work with as well as the importance of building rapport in a remote setting.

Don’t let a crisis go to waste. Tune in to this episode!

We’ll be talking about:

  1. Starting a virtual law firm before it even became a thing [00:57]
  2. Scaling a business in the midst of a pandemic through systems and teamwork [04:04]
  3. Finding the right people to work with [07:04]
  4. Has the demand for Family Law changed during the pandemic? [09:24]
  5. Putting solutions at the front and center to create a positive impact on her practice [12:59]
  6. How systems have further improved her law firm’s process [15:34]
  7. Going completely remote since 2015 [19:20]
  8. What Elise uses for employee assessments [22:04]
  9. Building rapport and maintaining culture with employees working remotely [23:39]
  10. Elise’s inspiration on how she became a great leader [30:01]
  11. Elise’s advice to law business startups [34:05]

About Our Guest:

Being in the law business for more than 5 years, Elise Buie is continually advocating for children’s best interest in high-conflict divorce situations. She is the owner of the Elise Buie Family Law Group based in the Greater Seattle Area. Her decision to go virtual when she started her practice has proved to be a great one and she has since continued to scale her business, helping both paralegals and clients along the way.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

The post Adding 13 Employees in the Pandemic with Elise Buie appeared first on CaseFuel.

]]> 3 Biggest Misconceptions That Keep Attorneys from Making a Return on FB Ads https://casefuel.legalmarketingfast.com/3-biggest-misconceptions-that-keep-attorneys-from-making-a-return-on-fb-ads/ Tue, 15 Sep 2020 13:15:45 +0000 http://casefuel.com/?p=492 Today, I’ll be busting three misconceptions around Facebook ads to help you increase your client base and ultimately drive revenue to your practice.

The post 3 Biggest Misconceptions That Keep Attorneys from Making a Return on FB Ads appeared first on CaseFuel.

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When entering a new domain, going to the top of the food chain for advice is usually the right thing to do. But what if the experts you’re following are playing a completely different game?

When trying to run ads, many attorneys fall into the misconception that bigger advertisers make better decisions. However, the challenges we’ve had to overcome for attorney campaigns we’ve run were not what we expected to find, and they go far beyond shelling out money just to reach your target audience.

Today, I’ll be busting three misconceptions around Facebook ads to help you increase your client base and ultimately drive revenue to your practice.

Cut back on those unnecessary spending and tune in to this episode.

We’ll be talking about:

  1. Top advice from white-shoe law firms may not be relevant to you [00:55]
  2. Point #1: Switch focus, forget about targeting [02:19]
  3. Point #2: Facebook data is so good it overwhelms the fundamentals [06:54]
  4. Point #3: Frequency is the killer; Creativity is king [11:17]
  5. What makes CaseFuel’s Facebook marketing strategy exceptional [15:25]

About Our Host:

Jan Roos is the CEO of CaseFuel agency, helping law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

The post 3 Biggest Misconceptions That Keep Attorneys from Making a Return on FB Ads appeared first on CaseFuel.

]]> Do You Have to Wait Until You Pay Off Law School Debt to Start Your Firm? With Travis Hornsby https://casefuel.legalmarketingfast.com/do-you-have-to-wait-until-you-pay-off-law-school-debt-to-start-your-firm-with-travis-hornsby/ Tue, 08 Sep 2020 12:00:49 +0000 http://casefuel.com/?p=485 Today, we’ll find out how you can manage to pay off your law school debt without having to kill your dreams with Travis Hornsby, a CFA professional and Founder of Student Loan Planner. We’ll help you change your perspective on student loans and discuss how you can start working on your practice even if you’re fresh out of law school.

The post Do You Have to Wait Until You Pay Off Law School Debt to Start Your Firm? With Travis Hornsby appeared first on CaseFuel.

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Having student loans is an inevitability that most Americans, and almost every newly minted JD, will face. But it doesn’t have to spell the end of your dream practice if you know how to work around it.

Setting up shop while trying to pay off their loans is a massive financial burden that no one would want to deal with. As a result, people often postpone their dreams, get married, have kids, and then one day, realize that they’re nowhere near their initial goal. Well, that doesn’t necessarily have to be your reality, too.

Today, we’ll find out how you can manage to pay off your law school debt without having to kill your dreams with Travis Hornsby, a CFA professional and Founder of Student Loan Planner. We’ll help you change your perspective on student loans and discuss how you can start working on your practice even if you’re fresh out of law school.

Take one step closer to your goals by tuning in to this episode now.

We’ll be talking about:

  1. Average law school student loan situation [01:04]
  2. Viewing student loans as a tax can positively impact people’s mental health [04:16]
  3. The tools that affect the student loan system are here but are just not obvious [06:36]
  4. Should I wait for my student loans to be paid off? [09:35]
  5. Don’t abandon your niche and goals [12:11]
  6. To get to your goals, you need to have sufficient velocity [14:03]
  7. Saving money is not counted as a deduction from your income [17:18]
  8. Loan forgiveness programs have become more generous over time [18:24]
  9. Have a loan plan that takes your life goals into account [22:40]
  10. There are a lot of tax filing strategies and loopholes you can use [25:03]

About Our Guest:

Travis Hornsby started off as a bond trader and saw potential in the student loan planning business in October 2016. He is the Chief Student Loan Planner at Student Loan Planning. Being a Chartered Financial Analyst and an experience Excel programmer, he has created a model where people can pay off their student loans while saving money at the same time.

If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast.

The post Do You Have to Wait Until You Pay Off Law School Debt to Start Your Firm? With Travis Hornsby appeared first on CaseFuel.

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